A snapshot of work done between 2014-2021. Full case studies and additional projects at: whosthat.us
Branding & strategy for upstart electric vehicle [EV] charging network provider expanding access to charing across the continent
Creative direction, programming development and environmental design for Detroit’s first automotive co-working and innovation space. Where Silicon Valley meets Gasoline Alley.
Community engagement, naming and brand direction for a small-scale 100+ Year old mixed use neighborhood redevelopment project inspired by local street art portrait of Barack & Michelle Obama.
Original joint-venture studio project. Planning, design and production for the first all-electric vehicle rally entirely along public roads.
Creative direction, branding & environmental design for Midtown’s first Spanish wine bar & mercado, inspired by the crater, barrels, labels and flavors or sherry wine, Malbecs and temparanllos.
Creative direction, brand creation, product design, packaging, web, and consult for gourmet cannabis edibles bake shop and novelty line.
Art direction, asset planning, website, campaign design, and production management for multi-year storytelling event and workshop series.
Brand refresh, and collateral client retention focused collateral design updates for workspace design and furniture retailer, AiREA Studio following the relocation and expansion of their headquarters.
Wholesale rebrand for legacy nonprofit including research & strategy, new logo and brand identity, corporate collateral, photo campaign and website overhaul.
Brand audit, strategy, identity design, packaging, web, and interior merchandising for Detroit darling handmade selvage denim, apparel & homewares label to mark the opening of their expanded factory and fitting room.
Brand strategy, packaging, web and new brand creation for specialty snack food startup including multiple sizes and point of sale marketing through multiple wholesale distribution contracts.
Award-winning brand identity, collateral, web, facade and restaurant design for flagship brunch destination along historic commercial corridor.
Packaging benchmarking, label design, and production prep for small-batch spirits label featuring original artwork, naming and formulations for vodka, gin, whiskey and bourbon.
Brand management, planning, layout & typesetting, infographic design, and production support for large-scale philanthropic ecosystem asset scan and categorized insights.
Planning, layout & content-generation workshop facilitation for comprehensive guidebook featuring resources, insights, and self-directed exercises to assist entrepreneurs with the brick & mortar design process.
Branding, web, and facade design for independent full-service facial, skin and wellness spa’s expansion to new flagship location featuring retail showcase and reception space.
Creative direction, layout design pre-press and promotion for 600+ page independently published academic journal featuring contributions from international journalists, professors and practicing artists in dance, studio art, ceramics, sculpture and sound.
Logo, identity design, collateral and environmental graphics for corner record shop, event space and listening room connecting a new audiophile audience with generations of Motown music culture.